Monday, 17 March 2008

Seo - Why Submitting To The Big Indexes Is Good Seo

The big indexes such as Yahoo, Open Directory and About.com are the best places for people to find you. However applying to be listed in them can be a bit of a federal case. Still despite all the red tape, proper submission to these indexes is crucial because there is a pronounced trend towards using "human-edited" indexes in search results. In particular, many of the major search engines are starting to use Open Directory index listings in their search results, making it the second most important place to list your site, right behind Yahoo’s directory.

Another thing to consider is that more and more search engines are using link-popularity as a ranking method (Google is the originator of this technique). Under this system the ranking of your site depends on how many other pages link to yours, and how essential the search engine thinks these links are. That means that a secondary benefit of getting a link on major indexes is that it can improve your ranking on some really big search engines. For example, getting your site listed in Yahoo! And in the Open Directory can seriously boost your page ranking on Google.

Before you go to submit to one of the major indexes, please take the time to find and read their submission guidelines, advice and limitations. It sounds so simple but actually it is harder to get listed on the big indexes then one would think. This is because neither Yahoo nor the Open Directory Project is very concerned with accepting just any old crap in their index. Also decisions about what is allowed to be listed in their pages are often made by humans who can tell even better than an algorithm if a web master is trying to pull the wool over their eyes with some crafty black hat SEO.

Article Source: http://www.articlerich.com - By: Chris Angus

Sunday, 16 March 2008

Seo - Application Tips For Yahoo

So you want to apply to Yahoo. Assuming you are not already listed in the index your first step is to find the category page that best suits your site. At the very bottom of this category page will be a small "Suggest a Site" link. Click on it to get to the site submission page. If there is no "Suggest a Site" link, then the page you are on does not allow listings to be added to it, most likely because it is a very general top-level page. Keep searching until you find your right niche category! When searching for your niche category, try to find one that reduces your chances of being buried alive by other site listings. This usually means a very specific category and the more specific you are, the more kindly Yahoo will be when it comes to listing your site.

Follow Yahoo’s instructions or else! If you try to sneak around their rules they will ban you. Don’t try to break the rules by doing things like using numbers, too much gratuitous promotional language or brand names in your descriptions. This is one situation where too much SEO in your copy can really hurt you.
This might seem odd, especially in a business that seems to be all about promoting yourself but Yahoo will frown on any title and description that reads like promotional ad copy. What Yahoo wants is a descriptive title and description without any hype (and this includes phrases such as ’the best real estate agent in town" and "unrivalled service"

Also you improve your chances of acceptance if you can keep your meta tag description to about 15-20 words. You might as well edit it down now before Yahoo does it for you!

As Yahoo lists its sites alphabetically, it might also benefit you to choose a name that is among the first five or six letters in the alphabet. If you can come up with a suitable title for your site that starts with A, B or C then make sure you use it as it will rank you higher in the Yahoo search engine pages!

Article Source: http://www.articlerich.com - By: Chris Angus

Friday, 14 March 2008

Article Submission Does It Really Work?

Article submission or the posting of articles to online directories and news groups has been around for quite some time but does it work? The answer is a resounding YES! If you are looking for a surefire way to drive traffic to your online business then article publication and submission is the way to go. But like most things in life there is a hard way and an easy way to achieve your goal. Writing interesting articles and submitting them to the hundreds of directories out there can be a very time consuming process to say the least.

Writing and submitting articles online has several benefits for your internet business whatever type of website you operate. First off though it may be worth once again going over why you would need to submit articles in the first place and more to the point just what you should expect to achieve by doing so. Chances are that you are reading this article because you have a web site that needs traffic. In fact a web site without traffic is like a car without gas , its going nowhere fast. You may have the flashiest high tech all singing all dancing web site on the net selling the best products or services but unless you can get people to see it the site may as well not exist.

So the main reason for submitting articles should be to drive that much needed traffic to your site. But there is more to it than that. One of the benefits of submitting articles is that it causes a link back to your site, not just from the directories that you post to but from the sites and blogs also use your article as content. The great thing about all these links back to your site (apart from all the free traffic) is that the major search engines will index your pages faster because they love to see incoming links. It gets better still though because more links equals higher page rank which puts your pages higher up the search engine results pages or "serps" as they are technically known.

On top of all this by submitting these articles you will gain credibility as an expert in your field, which in turn will make those articles even more popular with web masters and bloggers who are searching for quality content for their own readers but don’t want to write content themselves. The other great thing is that once published or "set lose" on the net your articles will take on a life all of their own as more and more people use them. This is commonly known as viral marketing because of it’s pervasive nature and the way it continues to spread across cyber space.

Like I said first off though, all this submitting business can physically take a great deal of time and effort to accomplish. The great news is that there are now several software programs available which will virtually automate the whole process. Now instead of spending hours submitting you articles to just a handful of directories you can send them to literally hundreds at the press of a button! That means more traffic, more back links to your site and higher page rank for a lot less effort.

Article Source: http://www.articlerich.com - By: kevinor

Thursday, 13 March 2008

Seo - How To Avoid Being Blacklisted By Yahoo

A listing in Yahoo can boost your site’s page rankings exponentially but unfortunately it is one of the most finicky and difficult sites to get into. For one thing they don’t allow you to piggyback by using well-known keywords or brand names. It is all original, you and manually arranged.

First of all make sure your site is done completely before you submit. Your site will be blacklisted before it is listed if it is not 100% up and running. That "under construction." Page turns Yahoo right off. A site with a clean basic design and lots of good content (is more likely to get inside the Yahoo club than a site full of bells and whistles.

Another caveat: Yahoo requires that the site list the physical address of the business somewhere on the site. This address must be a physical one, they do not accept post office box type addresses. This is one way they keep scam artists out of their search engines. The idea is that only people who are planning to rip off others have hotmail addresses and post office boxes.

Whatever you do, do NOT bombard Yahoo with submissions. If you apply more than once a month, they’ll ignore you and your children and your children’s children. Another good way to get snubbed by Yahoo is to submit a site to a regional index that has nothing to do with that region, or isn’t really a regionally limited site. This is a form of misinformation that is on par with fraud for them.

Whatever you do don’t try to sneak multiple listing into Yahoo. By this I mean, don’t try to make a free application into a paid category. If they catch you, Yahoo will ban you for life! Follow Yahoo’s instructions or else! If you try to sneak around their rules they will get you.

Article Source: http://www.articlerich.com - By: Chris Angus

Wednesday, 12 March 2008

Seo - How To Get Into The Yahoo Directory

It costs $300 a year for directory listing in Yahoo. Here is another eye-roller for you. It typically takes six to eight weeks for Yahoo to process your site.
There are three types of Yahoo; the main (original) Yahoo; the international Yahoo sites; and the regional (city) Yahoo sites. The original site is by far the toughest to get into, so if your site is in, or relates to, a country or region served by one of the other Yahoo indexes, you should first try to get listed in them first. Once you are accepted by one Yahoo index usually it is contagious, and you eventually end up getting into them all.
Whatever you do don’t try to sneak multiple listing into Yahoo. Don’t try to make a free application into a paid category. If they catch you, Yahoo will ban you for life!
If you wish a listing in the Shopping & Services or Business to Business sections (either main or regional) of Yahoo, you now must use Yahoo’s "Business Express" submission option. You pay $299 ($600 for adult sites) and get a quick yes or no to your application. Once you are accepted keep in mind that you have to come up with the same amount of money every year to remain in the directory. Also to make this more crazy-making, paying money does not guarantee a listing! That is why it is so important that you craft a good submission. Also, don’t even think about submitting to cranky old Yahoo if your site is not 100% up and running. That "under construction."
Note that you can still submit non-commercial sites to Yahoo for free as long as you don’t submit them to the Business to their Business or Shopping & Services sections of Yahoo!
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
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Article Source: http://www.articlerich.com - By: Chris Angus

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